Lead sourcing is extremely important to your business in order to have a comprehensive understanding of which marketing channels are yielding the most leads. This will give you as the business owner a good idea of what is working, and what needs improvement. For example, you can learn what percentage of your leads come from organic vs. paid searches. Or you can figure out whether or not your yard signs are yielding phone calls to the business. I know this is a short blog post and if you want more information, figure it out on your own :)